About Us - AA by Horseware.

About Us

Both the AA tailored and ready to wear lines are created by our dedicated tailor and his team in Turin, Italy.

Turin has a contemporary edge promoted through its fashionable bars and cultural avant-garde charisma. As you stroll through the XVII century arched porches which were by order of the House of Savoy, you engage with designer boutiques, used book stalls, and aromatic Italian cafes.

The piazza squares in which these protected archways encase, collect the educated, fashionable and eloquent populace of the region. An unmistakable culture of appreciation and admiration for all things refined and crafted, is reflected in every aspect of Turin with its museums of both Ancient and Modern Art, museums of Egyptian History and European Automobile, a museum of Cinema.

For centuries, Turin’s heart has been fuelled by a manifesto of vitality, artistry and ideas. Generations have danced along the River Po, and dined in the Piazza’s, living every moment in this stunning, and emotionally enticing city of art. The appreciation of the Italian culture, world class tailoring and extreme attention to detail can be seen throughout AA, and it is in this that the difference lies.


The AA brand offers high quality made-to-measure riding jackets with an infinite choice of personality in detailing. All riding jackets and tail coats are hand cut by the tailor in Turin, and created to perfectly compliment your shape.


Mens competition wear from AA by Horseware.

AA equestrian clothing is characterised by skilled workmanship, fine hand stitching and attention to detail. Each made to order item is a work of art and is fully customised to meet your specific needs. AA focuses on combining equestrian fashion with quality equine sportswear and use an array of technical fabrics focusing heavily on water repellence, stretch properties, and easy care fabrics.


AA also produces a ready-to-wear clothing line for both men and women which complement the quality and elegance of the brand. The ready-to-wear riding jackets are hand crafted in the same Turin studio as the made to measure tailcoats and competition jackets, providing the elegance and luxury of a tailor-made garment.


AA clothing is worn by both stylish amateurs and Olympians such as Cian O'Connor. Our products can be seen on riders from all over the world. Find out more about our sponsored riders here.

Cian O'Connor wearing a custom made AA by Horseware jumping jacket
Georgina Bloomberg wearing a custom made AA jacket.
Janika Sprunger in a custom made AA riding jacket.